In August 2020, country singer Luke Bryan became a Jockey brand ambassador. In 1982, Jockey introduced the Jockey For Her line of intimate apparel and underwear. In 1997 Jockey acquired the seamless panties division of Formfit-Rogers, and sold them under the name Form-Fit (this branding was later discontinued). Jockey still produces Skants, mostly cotton, for sale in several countries including South Africa and New Zealand.Ĭoopers renamed itself Jockey Menswear, Inc. Skants were modified in the early 1970's to reduce the slightly raised join in the elastic on the hips (the new design was called 'Skants St Tropez'), but this brief was never popular because it lacked the support of the earlier design, and eventually succumbed to competition. They were popular with gay men at a time in which homosexuality was widely illegal. Initially manufactured in white, blue and black, Skants were eventually produced in a wider variety of colours. Skants sold well in the 1960's and into the 1970's especially in the US and the UK. The low-cut nylon and elastic brief, inspired by women's bikinis, had no front fly and was unlined apart from a small support panel at the lower front. In 1958, the company introduced the first mass-sale men's bikini brief, known as 'Skants'. When they were introduced to the UK in 1938, they sold 3,000 a week. Coopers used a Mascul-liner plane to deliver masculine support briefs to retailers across the US. Over 30,000 pairs were sold within three months of their introduction. The company dubbed it the Jockey, claiming it offered support like a jockstrap. Designed by so-called 'apparel engineer' Arthur Kneibler, briefs dispensed with leg sections and had a Y-shaped overlapping fly. sold the world's first briefs at the Marshall Field's State Street store in downtown Chicago. On January 19, 1935, during a blizzard, Coopers Inc. was nearly bankrupt due to the Great Depression. In 1900, Cooper began making undergarments. Cooper began the business after hearing that lumberjacks suffered from poorly constructed wool socks. Joseph, Michigan in 1876 as a hosiery business. Jockey was originally named Coopers Inc., and was found by Samuel T. Jockey invented the first men's Y-Front brief in 1934 and is a recognized trademark in 120 countries. The company is based in Kenosha, Wisconsin. is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. Things To Do Attractions Fun 101 Lighthouses Simmons Island HarborPark Downtown Kenosha Outdoor Recreation Parks Dog Parks Boating & Fishing Hiking Biking Golf Disc Golf 10,000 Steps History & Museums Arts & Entertainment Performing Arts & Theater Art Galleries Interactive Studios Nightlife Wellness Spas and Salons Fitness and Yoga Beaches, Pools & Splash Pads Things To Do In The Spring and Summer Things To Do In The Fall Winter Activities Cross-Country Skiing & Snowshoeing Tubing & Sledding Skiing & Snowboarding Ice Skating Ice Fishing Snowmobiling Top Things To Do Things To Do With Kids Events Events This Weekend Annual Events Snow Daze Festival Kenosha Restaurant Week Small Business Bunny Hop Tourism Week Free Days Wisconsin Marathon Free Concert Series Kenosha Art Market Taste Of Wisconsin HarborPark Jazz, Rhythm & Blues Festival Kenosha Classic Cruise-In Lightin' Up Kenosha Homecoming Car Show Christmas Events / Merry & Bright Downtown Kenosha Signature Events Snow Daze Festival Small Business Bunny Hop Sip & Stroll Lightin' Up Harley-Davidson 120th Anniversary Homecoming Submit Your Event Restaurants Cuisine Types BBQ Burgers Breakfast & Brunch German Gluten Free Italian Mexican Pizza Seafood Supper Clubs Sushi Vegan / Vegetarian What's New Casual Fine Dining Outdoor Seating Coffee Shops Kid Friendly Carryout & Delivery Group Dining Food Shops & Farmers Markets Kenosha Restaurant Week Shopping Pleasant Prairie Premium Outlets Shop Small Specialty Stores Food Shops & Farmers Markets Bookstores Cheese Shops Shop Kenosha Swag Places To Stay Hotels & Motels On The Water With A Pool Near Carthage College Near UW-Parkside Free Breakfast Pet Friendly Boutique Campgrounds & RV Parks Groups Packages Plan Your Visit Visitors Guide Newsletter Sign-Up Offers & Deals Win A Getaway Coupons Picture Your Kenosha Photo Contest Shop Kenosha Swag Universal Gift Cards Military Discounts Hotel Packages I (Heart) Kenosha Frame Kenosha Activity Book Trip Ideas & Itineraries Get Your 10,000 Steps First Timer vs.Jockey International, Inc.
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